Draw your way to understanding your customers
Session Category : Workshop
22 October, 2020
14:00 - 15:15
One of the Agile Marketing values is: Focus on your customers. I use mind mapping and empathy to describe business models and the buyer personas in order to help marketers create a strategic communication plan. It helps you create a powerful graph to translate what’s in their minds into a visual picture. Since mind mapping works like the brain, it allows you to organize and understand information faster and better. It is an expression of radiant thinking thus it helps unlock the potential of the brain.
I’ve discovered that talking about visual marketing is more powerful for people that need to understand how to focus on customers following Agile Mindsets. This workshop is a deep dive into mind mapping and a visual, virtual tool experience.